Make it Strong and Emphasis those Words

The use of both the strong tag and the emphasis tag can help in your search engines optimization. When search engine crawlers encounter these tags, they know to pay specially attention to the word or words that are contained between these tags.

Applying Strong and Emphasis to Text

Step 1: Select the word or words in your document window.

Step 2: Select the HTML button if you are using CS4 or CS5, if not selected.

Step 3: Click on either the strong or emphasis button in the Property Panel.

Outcome

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